sobieski vodka

Sobieski Vodka Announces Three New Flavors

Filed under: Spirits

Sobieski vodka, the brand partially owned and promoted by Bruce Willis, has announced three new flavors into their line up. They already had Cytron and Vanilla flavors but have now created Sobieski Orange, Sobieski Karamel and Sobieski Raspberry. They are all naturally flavored, and made, like other Sobieski flavors, with Dankowski Rye at the Starogard Gdanski distillery . Sobieski Karamel can be been paired with cream liqueurs or add a kick to coffee. Raspberry and Orange are more familiar flavors meant to challenge others in the marketplace.

"We'd put our Raspberry and our Orange up against any of our competitors in a taste competition. Karamel is a very unique flavor that not many brands have experimented with, and we are proud to add it to the Sobieski collection," says Timo Sutinen, VP Marketing & Business Development, Imperial Brands, Inc. The vodkas sell for $10.99 for 750 ml and are available in stores.

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Bruce Willis's Latest Mission: Save The Vodka?

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Movie star Bruce Willis has been appearing in ads for Sobieski vodka for the last few month but now he's ready to take a more active role. He will be joining the board of directors of the French drinks group Belvedere, the owner of the Polish-made Sobieski vodka brand. A statement from the company said that Willis "expressed his wish to become a shareholder of reference alongside its management and to be fully associated with the group's marketing strategy." If approved, je will officially become part of the board at the next general meeting of shareholders. The company isn't doing that well. It currently has debts of around $800 million and was placed under bankruptcy protection by a French court. Shares of Belvedere rose to their highest rate in months after the news was announced.

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