smoking kills

$100,000 Cigarette Pack

Lucky Strike has been a popular cigarette brand since its founding in 1871, but to boost the popularity of the brand, BAT International has launched an advertising tour centered around a $100,000 pack of cigarettes that will be displayed at major international airports, where many duty-free cigarettes are purchased, for the remainder of the year. The pack is made of 18-ct white gold and features both a large ruby and a large diamond on the front. The rest of the package bears the traditional markings of retail packages, including a large health warning. The pack can be seen in Frankfurt in September, in Düsseldorf in November and Munich in December.