Rockers and film stars aren't the only ones who trek down to Mott Street to spruce up their wardrobes. SEW, the acronym for Scott Evan Wasserberger, is a magnet for just about any high-profile man who wants the best quality and the best fit. This season that means a lightweight cashmere jacket, totally hand-stitched and tailored, that feels like a second skin but looks high-bling. No surprise that some clients have ordered several in spite of the hefty $3400 tab. Wasserberger has worked in the biz for 20 years, moving to his intimate boutique two years ago.
SEW is also a hotbed of hipsterdom. The anti-preppies favor his flamboyant smoking jackets in velvet paisley or silver-gray sharkskin blazers with sky-blue lining. Equally popular for warm weather are his custom-made shirts in assorted bold plaids with spread collars, about $225, and cotton blazers in solid colors, $1650-$2300. For women, the choices are slim, but irresistible: men's style shirts in light blue with white collars and cuffs. Passersby are so intrigued with SEW they stop in regularly. Most prefer Wednesday night (5:30-8:30) when drinks and music are on the the house and browsers can check out what makes SEW so popular with the sartorial savvy.
SEW menswear boutique is at 229a Mott Street: 212-686-1630;www.sewnyc.com
Gallery: SEW NYC