shows

The Real Cost of an NYC Runway Show

Filed under: Events

For a designer, being a part of NYC's Fashion Week means a lot more than just coming up with two dozen "looks" and hoping that they turn into hits. It means planning everything from invitations to lighting, music to publicity. It means money. A 15-minute long runway show costs more to put on than you might think. The tents at Bryant Park alone cost up to $50,000, and more luxurious locations can cost two or three times that. Lighting runs up to $64,000 and music, assuming that a DJ is the one spinning the tracks, adds another $10,000 to the final bill. Models, makeup and celebrity attendees can push the total up as high as the designer can afford to go. Rock N Republic's show this year cost nearly $2.5 million