Amazon Buys Shopbop
Filed under: Apparel
One of my biggest complaints about Amazon.com has always been the poor selection of clothing. That may be about to
change. Amazon has picked up Shopbop.com, a luxury shopping website that deals in
brands like Marc by Marc Jacobs, Juicy Couture and James Perse. In the past, clothes shopping on Amazon was done
through partners like Bluefly and Nordstrom. Don't go looking for Shopbop designers on Amazon yet, in the short
term they are keeping things separate. The company will continue to do its own buying and fulfillment and run its own
Madison, Wisconsin store. According to the
Seattle Post-Intelligencer, this is the first time Amazon has ever owned a brick-and-mortar store. For the most
part, Shopbop offers clothing at full price and caters to a small crowd of brand-sensitive shoppers.
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