second life

Armani in Second Life

Filed under: Apparel

If you see a certain silver-haired and very tan avatar cruising around Second Life, it just might be fashion designer Giorgio Armani. The Italian maker of fine clothing and home design has opened up a boutique in the virtual world Second Life. His virtual store is modeled on the flagship Armani store in Milan. Denizens of Second Life can buy clothing with Linden dollars or connect from their to the Emporio Armani store to pick up clothing for real life.

Other companies we've covered in Second Life
Costa Cruises

Coldwell Banker

Crowne Plaza

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Tags: armani, expire-images:2008-9-27, linden dollars, second life, virtual reality

Real Estate Goes Large In Second Life

by Deidre Woollard (RSS feed) —

Filed under: Estates

We've seen plenty of companies setting up shop in Second Life but the San Francisco Chronicle covers the use of Second Life to sell real estate in real life. Coldwell Banker has created a virtual version of a $3.095 million house for sale in Mercer Island, Washington. What's the value of having the house in Second Life? People all around the world can virtually visit the home at any time. In the article, listing agent Suzanne Lane reports that she isn't sure whether or not the listing will sell the house but that she has fielded calls from interested parties. Coldwell Banker opened its Second Life office in March and also buys and develops virtual property.

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Tags: coldwell banker, real estate, second life, SecondLife

Crowne Plaza in Second Life

by Deidre Woollard (RSS feed) —

Filed under: Journeys, Services

We've seen the launches of a jewelry line from Dior and a cruise ship launch as some of the corporate uses of Second Life. Now the InterContinental Hotel Group has taken on the task of adapting Second Life as a virtual meeting place. They have created Crowne Plaza's The Place to Meet Island. The Place to Meet Island has three meeting spaces that reflect the Crowne Plaza brand and that are equipped with streaming audio, video, presentation and image viewing capabilities. There is an executive room that is a small formal gathering room for 12, a lounge room for 20 that includes a bar area and a theatre room that can hold up to 30 audience members.

The Place to Meet Island also has an in-world meeting director, Maggie, to assist with reservation needs and island tours. Use of meeting facilities will be free of charge and may be rented for up to eight hours. After the jump, a tour of the island.

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Tags: crowne plaza, CrownePlaza, second life

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