Kono Baru Wine, Upside Down Is Right Side Up
Filed under: Wine

Don Sebastiani & Sons, the folks behind Used Automobile Parts wine are at it again. This time with wine with upside-down labels. Kono Barú. The upside-down labels represent the fact that the wines are sourced from vineyards in the Southern hemisphere. The initial launch is of six varietals from three countries. A Sauvignon Blanc, unwwoded Chardonnay and a Cabernet Sauvignon from Chile; a Riesling and a Shiraz from Australia; and a Malbec from Argentina. The Chilean and Australian wines are around $12 and the Malbec is around $16. The line is meant to represent a step up from the bargain-priced wines from Chile and Australia with something a little bit more upscale. The initial launch is around 100,000 cases.
[via Wine Business News]

Whitney Houston Dead: Singer Dies at 48, Body Found in Beverly Hilton Hotel
Whitney Houston Autopsy: Cause of Death Determined?
Whitney Houston, Bobbi Kristina: Late Singer's Daughter Hospitalized
Whitney Houston Dead: Stars React to Legend's Sudden Death
Grammy Red Carpet 2012 (PHOTOS)
Jennifer Hudson Whitney Tribute: Grammy President Reveals Why Singer Was Chosen for Musical Memorial
Grammy 2012 Winners' List: Adele Sweeps Music's Biggest Night
5-Hour Energy: A Success Equal Parts Caffeine, Chemistry and Meditation
People With Easy-To-Pronounce Names More Likely To Succeed, Study Says
Katy Perry Grammy Performance 2012: Did the Diva Diss Her Ex-Hubby With Revealing New Song?