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Kono Baru Wine, Upside Down Is Right Side Up

Filed under: Wine


Don Sebastiani & Sons, the folks behind Used Automobile Parts wine are at it again. This time with wine with upside-down labels. Kono Barú. The upside-down labels represent the fact that the wines are sourced from vineyards in the Southern hemisphere. The initial launch is of six varietals from three countries. A Sauvignon Blanc, unwwoded Chardonnay and a Cabernet Sauvignon from Chile; a Riesling and a Shiraz from Australia; and a Malbec from Argentina. The Chilean and Australian wines are around $12 and the Malbec is around $16. The line is meant to represent a step up from the bargain-priced wines from Chile and Australia with something a little bit more upscale. The initial launch is around 100,000 cases.

[via Wine Business News]

Used Automobile Parts Wine

Filed under: Wine

Fine wines usually feature exotic names, chateau this and domaine that. But in the tradition of less evocative names like Screaming Eagle, Don Sebastiani & Sons have announced a new luxury label with the quirky name of Used Automobile Parts. The Bordeaux-style wine, a blend of  Merlot, Cabernet Sauvignon, Petite Verdot, Cabernet Franc and Malbec sourced solely from Napa Valley vineyards will cost $50 per bottle and also comes in three packs for $150. The three packs will feature three different closures: screw cap, Zork, or the new German Vino-Seal. The bottles have lettering in 22K gold screen printed and fired onto each bottle.

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