Scent Of A Museum
Filed under: Cosmetics and Fragrance

The Oceanside Museum of Art in Oceanside, California will show an intriguing installation designed not for the eyes but for the nose. Institutional Wellbeing: An olfactory plan for the Oceanside Museum of Art runs from March 29 – August 9, 2009 and was created by conceptual artist Brian Goeltzenleuchter. The exhibit is meant to explore the perception of fragrance as an art media for interior environments whether it be in corporate aesthetics (like Westin's white tea scent perhaps) or in aromatherapy. The end result is a scent named OMA which is meant to capture the olfactory experience of Oceanside Museum of Art.
The fragrance will accompany the exhibition as both a scent presented in the installation and as a retail product available in the museum's store. This isn't Goeltzenleuchter's first scent as installation project, he also created "Institutional Wellbeing: An Olfactory Intervention for the GAU," Grafisch Atelier Utrecht, The Netherlands in 2006. The OMA scent will cost $20 and Goeltzenleuchter describes it in the San Diego Union-Tribune as "a sweet, green smell that immediately transitions into a warm, atmospheric tone underneath with hints of tobacco and tea."














Joining the ranks of other celebs who have their own fragrances, Christina Aguilera has just signed a deal with Proctor and Gambol Prestige to
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