Tag Heuer Retains Tiger Woods As Brand Ambassador Despite Scandal
Filed under: Timepieces / Watches, Sports

Tiger is a very wealthy guy thanks to years of unprecedented sponsorship and endorsement deals. Suddenly advertisements with his iconic image have all but disappeared - especially on television. Sponsors are worried about possible negative associations with the star looming in the public at this time. Of course, none of this is a surprise.
Like most scandals, this will likely more or less blow over in a few weeks or months. Whatever ensues in Tiger's personal life, is his own business. From a sponsorship standpoint, things won't be quite the same, as some of the more conservative advertisers will likely shun Tiger, although he was once the boy-wonder of conservative image athletes.
One of Tiger's most popular sponsors is watch maker Tag Heuer - who has recently announced their dedication to sticking with the man who has likely been good for their business. Tag Heuer, while a Swiss watch maker, is French owned (by LVMH). While they may pause or delay advertisements in the immediate future, expect to see lots more Tag Heuer ads involving Tiger Woods, a baseball cap, a golf club, and a watch in the near future.
Via World Tempus (in French).
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.


With the close of September 8, 2009,
Last month, J. Ezra Merkin Ascot Partners LP sold his
Now that she's staring down a $24 million lawsuit,
Larry
Pierre Konowaloff believes that
Live from Microsoft's New Generation Xbox event!
Xbox Reveal liveblog on Joystiq
Dozens Killed in Oklahoma Tornado; Death Toll to Rise
Justin Bieber Booed, Gets Standing Ovation at Billboard Music Awards
2013 Billboard Music Awards Best and Worst Dressed
Watch: Kansas Meteorologist Seeks Shelter From Tornado
Xbox One architecture panel liveblog!
Two Pilots Fired After Brazilian Pop Star Takes Captain's Seat Mid-Flight
Selena Gomez Leaving Justin Bieber's House: Booty Call Rumors Swirl