A couple of Oxford MBAs recently founded Ledbury, a new men's shirt brand dedicated to better tailoring at the intersection of Savile Row and Ivy Style. Paul Trible and Paul Watson (above) graduated with Oxford MBAs at the height of the economic crisis, literally the day before the Lehman Bros. collapse, and decided to turn their careers from finance to fine fabric. Taking advantage of their proximity to Jermyn Street, London's traditional home of fine haberdashery, the pair learned the art of English shirt-making from one of the street's top craftsman and then fused in their hometown Southern U.S. style to create a brand based in Virginia focusing on fit, quality and style.
"When I was living in London, I would come back to the States and have difficulty finding high quality shirts that provided a tailored look," the Virginia-born Trible explains. "The big name menswear retailers made formless, boxy clothes, while luxury brands charged exorbitant prices. It seemed like there was a real need for an American shirtmaker that offered European quality, English fit and American style, all at an attainable price. We want Ledbury shirts to fit better, feel better and last longer than anything else in your closet." The Classicist recently featured a natty Ledbury chambray creation in a column on seasonal style starring the Mercedes-Benz G-Class.