Bvlgari's work with Save the Children takes center stage at Christie's New York during a special auction to benefit the Rewrite the Future campaign. The campaign has a mission of providing quality education for 8 million children living in conflict-affected areas. To celebrate their 125 year anniversary, Bvlgari will auction an extraordinary collection of 11 one-of- a-kind jewelry creations and 7 limited edition timepieces. The jewels' overall value is estimated at around $4 million and all proceeds will be donated the campaign.

The collection was officially presented to the public on May 20, 2009 at a private celebration inaugurating Bulgari's first-ever retrospective museum exhibition at the prestigious Il Palazzo delle Esposizioni in Rome. From June until November 2009 the collection will tour the world's greatest cities, where they will be presented at a series of high-profile events. The international tour will culminate with the New York auction in December when the pieces will be sold at Christie's.

You can also still participate in this important campaign by buying the Bvlgari Save the Children ring which is on sale until the end of the year.

Apparently Barbie (yes the Mattel doll) chooses endorsements like other celebrities (pseudo celebrity? 10 year old girl icon?). Currently she is supporting Bulgari's support of Save the Children International's "Rewrite the Future" campaign to fund education efforts for children in poverty stricken areas of the world.

In addition to a 1 million euro donation to the Rewrite the Future campaign, Bulgari has created a line of 11 jewelry pieces and 7 timepieces whose sales will help fund their dedication of 10 million euros to Save the Children by the end of 2009. One of the jewelry pieces is a signed silver Bulgari ring with a Save the Children inscription engraved inside the band. The ring will retail for $555. Barbie is modeling the ring - though I don't think you can get that particular size at your local Bulgari boutique.

As a guy I've never played with Barbie dolls, but it looks like she got a bit of a makeover for this Bulgari marketing image as one of the celebrities the endorse the campaign. Or maybe her hair looks like that right out of the box? You can see Barbie showing off her Bulgari ring, which might be one of the most expensive Barbie accessories available. Other celebrities (I am not really sold on the fact that Barbie is a celebrity at all, more like a piece of pop culture) that support the Bulgari Save the Children Rewrite the Future campaign so far include: Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Isabella Rossellini and Debra Messing.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Italian jeweler Bulgari has announced a campaign to support the "Rewrite the Future" campaign of Save the Children. Through the "Rewrite the Future" campaign Save the Children is committing to providing quality education to eight million children living in conflict-affected areas. Bulgari wants to raise 10 million euros by the end of 2009, of which one million euros will be donated by Bulgari in advance. Bulgari has created a silver ring for the campaign which features the Save the Children logo engraved inside. The ring will be on sale from February 1 to December 31, 2009 in all Bulgari stores throughout the world, in some selected department stores, and on Bulgari's e-commerce website for $290, $60 of which will be donated to the campaign.

Bulgari will also create a collection of 15 pieces of high jewelry and eight high-end timepieces, valued at three million euros. This collection will be officially presented on in June 2009 in Rome, on the occasion of Bulgari's retrospective exhibition "Between Eternity and History" to celebrate 125 years of the Bulgari brand. This collection of jewels and watches will be exhibited at various events throughout the year and the auctioned off on December 7, 2009 in New York and proceeds will be totally donated to Save the Children.

[via Vogue UK]