Filed under: Dining
Why so popular? Part of it is the Beverly HIlls location, part of it is the celebrity watching factor but it is also the fact that the food is more experience than sustenance. José Andrés serves food with a molecular gastronomy angle making use of liquid nitrogen, spun sugar and other theatrical food displays. As the WSJ article points out, the restaurant combines a bunch of things that are currently trendy and makes them work but whether or not any of these trends will stick around is anyone's guess. The Bazaar is a unique place combining lots of flash with a bit of substance and while the individual components that make it popular can be replicated the magic of this one particular spot likely cannot be.