robert frank

Blogging from the Luxury Summit: Robert Frank Keynote Speech

Greetings from the American Express Publishing Luxury Summit at the Four Seasons in Westlake Village, California. Last night, I attended the opening dinner. After a meal of an amuse of golden tomato gazpacho, crab beignet with lemon aioli and chicken oyster with wild rocket followed by a Santa Barbara lobster tart with morel mushroom sauce, assorted asparagus celebration paired with the 2005 Cambria Bench Break Chardonnay and then a veal tenderloin with pan-seared foie gras, potato savory caramelized vegetables in a port wine sauce paired with the 2003 Atalon Merlot, it was time to tuck in the words of the keynote speaker Robert Frank. You may have read Frank's work either through his blog for the Wall Street Journal, The Wealth Report, or his popular book Richistan,. Richistan is Frank's name for the world that the wealthy inhabit, a world that coexists with the normal world but also has its own rules and peculiarities. Frank's focus for this particular audience was on how businesses can best market to the rich, especially in this changing economic climate.

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