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The Ritz-Carlton Introduces First-Ever Guest Rewards Program

Filed under: Luxury Travel & Hotels


Starting immediately, The Ritz-Carlton Hotel Company, L.L.C. is offering frequent guests access to its first-ever loyalty program, aptly titled The Ritz-Carlton Rewards.

"No other luxury hotel company comes close to providing such a full range of opportunities to earn and redeem points and experience some truly exceptional and exotic adventures," said Herve Humler, president and chief operating officer, The Ritz-Carlton Hotel Company. "This is just the beginning. We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences."

The Ritz-Carlton Rewards' partners plan to offer unique access available only to members, including Abercrombie & Kent members-only tours in locations such as China, Turkey and Egypt; special customer events and a half-day personal shopping experience with fashion experts at Neiman Marcus and Bergdorf Goodman featuring a private consultation, fashion presentation, lunch, facial and make-up application and the opportunity to redeem points toward wedding gowns and other select products from the world of celebrated designer Vera Wang.

Another special opportunity for members will be four-day photography workshops with National Geographic's renowned photographers at Ritz-Carlton hotels and resorts in locations such as San Francisco and Miami. Members will also be able to redeem points for flights on 30 of the world's major airlines and luxury cruise lines, including Crystal Cruises, The Yachts of Seabourn and Silversea.

Membership will be complimentary. Guests can register online, at any Ritz-Carlton hotel or via the phone reservation or guest services lines.

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