Will The Next Big Idea From De Beers Drive Shoppers To Stores?
Filed under: Jewelry
De Beers is famous for their ad campaigns around specific jewelry designs like the three-stone ring and the journey pendant. The latest "big idea" is the Everlon Diamond Knot. The knot jewelry includes earrings, rings and pendants with a Hercules knot, with two metal intersecting loops held together by a diamond. The ad campaign will tout the idea that the only thing stronger than a diamond is love itself. Television ads are set to begin on November 16 and there will be print ads and a web campaign. Various retailers including Sam's Club, Zale, Macy's, J.C. Penney, Ben Bridge and tohers have signed up to be part of the program and sell the jewelry. The pieces are now available on the J.R. Dunn website where the ring shown at right, a 14K yellow gold ring with a .5 carat center stone (color grade-- H-I, clarity--I1) sells for $1.820.
De Beers is bullish on the concept. They say that in a survey of American consumers, 61 percent of females and 58 percent of males expressed interest in acquiring an Everlon piece. I'm ambivalent about the potential popularity of the design so I decided to conduct my own survey. Vote below on what you think of the concept or let me know in the comments.




Bibigi has many unique jewelry designs but their 



If you are a clothing and accessory addict, them most likely when you were a little kid, you loved to play dress up in your mom's closet. Personally, I distinctly remember a pair of my mother's brown slouchy leather boots and oversized sunglasses that I loved. Oh, how I wish I still had them today. Jill Albert's Ribbon Ring featured here, is so reminiscent of those times - when you played dress up and searched for something that wasn't necessarily beautiful or ugly, but was eye catching and would make a powerful statement for your outfit. Albert's Ribbon Ring is made of gold with tiny turquoise stones scattered throughout. This vintage ring is one that you would certainly find in your mom's closet, or perhaps in your grandmother's closet, and keep until you were of age to carry it off properly with style and sophistication. 



