Pernod Ricard's Pastils Changes its Bottle for the First Time since 1932
Filed under: Spirits
Today Pernod Ricard has grown into one of the largest drinks conglomerates in the world. It absorbed the distilled liquor business of onetime giant Seagram, then proceeded the take over Allied Domecq (producers of Beefeater gin, Laphroaig scotch, Kahlua liqueur, Mumm champagne and many others) and Absolut parent company V&S Group. But before it took over a good half of the liquor industry, it started out as a simple producer of pastils. From its two main brands is where it got its name, and from these anise-flavored drinks is where it all started.
One of the two core brands, Ricard Pastis, has been sealed into the same bottle since 1932. But after nearly 80 years, Pernod Ricard has finally redesigned the bottle into the shape you see here. The new shape is a modernized, updated take on the original. But more than anything else, it serves as a reference point to look back on the decades past that have seen Pernod Ricard grow from a modest French distiller into a multi-billion-euro operation.
12 Common Workout Myths Debunked
Forbidden America: Cold War-Era Map Shows No-Go Zones For Soviet Tourists
How Kidnapping Suspect Passes Time Behind Bars
Chili's Waitress Fired Over Facebook Post Insulting 'Stupid Cops'
Tenants: Stench of Death Makes St. Louis Complex 'Unlivable'
Powerball Jackpot Winning Ticket Purchased In Florida
Man Takes Dump In Background Of Instructional Workout Video
Billboard Music Awards: Worst Dressed (or Most Daring?) From Past Red Carpets
Courtney Stodden Has A Sex Tape
Taylor Swift Q and A: What Does She Splurge on in Las Vegas?
Ricardo Cerezo, Facing Eviction, Finds $4.85 Million Lottery Ticket
Police Investigate Student Shooting Death
MIT's cheetah robot runs faster, more efficiently, can carry its own power supply (video)
Forever 21 Worker Fired After She Tells Her Traumatic Story
Radio Host Makes Shocking Claim About Shooting Hillary Clinton
Bill Gates regains title of world's richest person as Microsoft stock hits five-year high
River Lost 150 Pounds: 'There Is Hope. Grab Onto It'
LOOK: Dolphins Make Rare Underwater Find
These American Companies Refused To Sign The Bangladesh Safety Accord
Marine Reunited With Four-Legged Friend
PHOTO: Looking Good! Chaz Bono Loses 65 Pounds
Teen Who Died During Her First Solo Drive May Have Been Texting
PREGNANT!
Kim Kardashian WOWS In Formfitting White Dress
Former OJ Attorney Gives Shocking Testimony
McDonald's Store Owners Fear Fast Food Chain Becoming Too Slow
Guess Which State Boasts The Most Million-Dollar Homes?
Student Shot Dead During Botched Home Invasion
And Your New 'American Idol' Is ...
Victim's Sister To Arias: 'Our Minds Are Permanently Stained'
New Leads In Case Of Missing British Girl