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Keira Knightly for Chanel

Filed under: Cosmetics and Fragrance

Keira Knightly has been chosen to be the new face for Chanel, after the design house decided to drop the scandal-plagued Kate Moss. Moss's contract expires at the end of the year, at which point Keira will become the spokesmodel for Coco Mademoiselle perfume. Moss was already dropped from Chanel's runway shows. The company cites Keira's "elegance, beauty and modernity " as a few of the reasons for making the switch. Other actresses who have represented Chanel include Catherine Deneuve and Nicole Kidman.

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