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How Much Is The Bob Marley Name Worth?
Dead celebrities can be big business. Forbes does a top-earning dead celebrities list each year (Elvis Presley came out on top last year). But this year's list might find Bob Marley rising in the ranks. The BBC News reports on the Bob Marley licensing efforts, quoting the reggae singer's daughter Cedella who says the family is "open to licensing just about anything" as long as it feels right. So far the list includes Bob Marley beer, luggage, headphones, shoes and moore. Some will bear his name or image while others will play on song titles such as the plan for One Love cafes offering music, beer and Jamaican food. There is already a Bob Marley resort in the Bahamas and so a resort chain is also an option. The family hopes that by taking a proactive stance they can avoid over-commercializing the Bob Marley name but also keep bootleggers from taking part in a counterfeit merchandise industry worth an estimated $600 million. The family is working with the private equity firm Hilco on the various deals. How much could Marley's name be worth? Elvis brought in over $50 million last year so it seems there could be a lot of money to be made off the name of another music legend.
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