A few weeks ago, we heard news that there would be a wine associated with the Disney movie Ratatouille. But it turns out that the wine won't be making it to stores after all. Walt Disney has announced that they are not releasing the wine after all. The reason? The LA Times reports that Disney was getting too much pressure from California winemakers and opponents of underage drinking. Disney says that the California Wine Institute was upset because it was a French wine but a California Wine Institute spokeswoman said that they were upset because the label, which showed the cartoon rat, Remy , holding a glass of wine, would appeal to people below the legal drinking age. The offering was to be small, around 500 cases. I wonder what will happen to the wine, if it will be destroyed or find its way onto the market in some quiet and more limited way.Posts with tag ratatouille
No Ratatouille Wine After All
A few weeks ago, we heard news that there would be a wine associated with the Disney movie Ratatouille. But it turns out that the wine won't be making it to stores after all. Walt Disney has announced that they are not releasing the wine after all. The reason? The LA Times reports that Disney was getting too much pressure from California winemakers and opponents of underage drinking. Disney says that the California Wine Institute was upset because it was a French wine but a California Wine Institute spokeswoman said that they were upset because the label, which showed the cartoon rat, Remy , holding a glass of wine, would appeal to people below the legal drinking age. The offering was to be small, around 500 cases. I wonder what will happen to the wine, if it will be destroyed or find its way onto the market in some quiet and more limited way.Ratatouille, The Wine
Animated movies always have products associated with them but the latest Pixar movie has produced merchandise that goes far beyond the usual fast-food restaurant tie-ins and themed bedroom sets. The movie, about a Parisian rat with culinary aspirations, has spawned a who line of cooking accessories for kids sold through Sur La Table. Even more interesting is the Ratatouille wine. The wine will be carried by Costco and is a 2004 white Burgundy from the Mâcon's Château de Messey. You can buy it starting on August 1 at Costco stores in 18 states for around $13. This may just be the first wine your kids encourage you to buy.
