Subtlety isn't a term you'd ordinarily associate with sport-utility vehicle. Certainly not one as large as the Audi Q7. But that may be the only word to describe the update which the German automaker has given to its largest SUV. In fact, you'd be hard-pressed to tell the difference between the 2009 model and the new 2010 version, so we'll tell you what they've done. Although the headlights are the same shape, they now incorporate a strip of LEDs; the front bumper has been subtly restyled, as has the rear end; the interior now has more wood veneer; there's a new satellite navigation system; and the 4.2-liter V8 turbo-diesel available overseas (but not in North America) gets a bump in power while consuming less oil. Again, subtle, as you can see from the images in the gallery below.

At the Frankfurt Motor Show these past few days, the folks at the Audi stand have quite the uniform. The dress is tasteful black suits covering pressed white shirts or blouses -- but these are anything but your run-of-the-mill duds.

Audi has signed Michael Michalsky on to design its own Corporate Fashion Line for employees working auto shows, the Audi Forum and in dealerships. In the forefront of the fashion design world, Michalsky will also serve as an Audi brand ambassador.

The effort marks Audi's foray into the world of fashion, a role played by sibling brand Volkswagen several months ago when it launched high-end garments such as cashmere scarves to accompany the launch of its Jetta-based Eos convertible.

Check out Audi's full press release after the jump.

[Source: Audi]

Audi AG has plucked Seal, singer of 1994 hit song "Kiss From a Rose," to serve as a brand ambassador as he tours the world. It's quite the natural fit, in fact -- Heidi Klum's British-born beau and self-proclaimed technophile already hosts the Audi Q7 and R8 sedan in his personal garage.

Seal has already begun his work as an Audi brand ambassador, first early last January at the North American International Auto Show in Detroit to sing his hit "Crazy" while the company launched its Q7 V12 TDI, then later in January in Las Vegas when Audi launched the new R8.

This week, Seal will hit Munich, Cologne, Frankfurt, Berlin and Hamburg as Audi launches the A5 in Germany through events themed "Talk of the Town."

Click through to the jump for Audi's full release.

[Source: Audi]

Despite assumptions to the contrary, it appears that Porsche will not be building its own version of the upcoming Audi Q5, the Q7's smaller sibling. Porsche fans and journalists alike have been predicting a comparable Porsche version of the Q5 since news of the BMW X3-fighter hit the papers, based on the success of the Cayenne, which largely comes from the same parts bin as the Q7 minus the sheet metal.

The news from Porsche came in response to an article in the Enquirer-like AutoBild, which often takes dramatic artistic license with the news it publishes. Who could blame them, though? Porsche has been rebadging Volkswagen and Audis for a while now, and to much success, particularly with the much-anticipated Panamera (Audi A8!!) coming to dealerships in the near future. A Q5-ish Porsche seems like a logical next step.

[Source: Road and Track via Autoblog]

After having his armored BMW X5 stolen while eating lunch with his sons, David Beckham was offered a free Audi Q7 by Audi, which is the official sponsor of Beckham’s football team, Real Madrid. The car is his for the next year with only one caveat: Beckham has to drive it to training every day.

The Q7 is loaded with every extra that the company offers, making it worth around £70,000. It is a 4.2FSI in phantom black with pearl-effect paintwork and matching black leather interior. It is equipped with a car phone, flat screen television, Bose stereo, satellite navigation and a keyless entry and starting system. The first thing Beckham did with his new car was take it to the track – a challenging, professionally built track near the Real Madrid training grounds, where he tested its maneuverability and 154mph speed under the eyes of professional drivers.