Filed under: Spirits
Most consumers of cognac probably enjoy theirs neat and straight, but Courvoisier would like you to think about using it for mixed drinks. To that end, the French company is launching the Courvoisier Spirit of Punch initiative.
The centerpiece of the push will be a dedicated bar at Terminal 3 of London's Heathrow Airport, where parent company Beam Global Spirits & Wine expects as many as 5,000 passengers will stop by to sample its Spiced Orchard Punch – made with Courvoisier Exclusif fine champagne cognac – before it closes shop after just a couple of weeks.
Other initiatives in the Spirit of Punch will include displaying a giant punch-bowl good for 6,000 people and seminars on the history of punch.