As part of World AIDS day today, W Hotels has announced that it will be the official hotel partner of (RED)WIRE, the new online music magazine by (RED). Applying the (RED) idea to music, (RED)WIRE helps to buy lifesaving medicine and other services for those living with HIV/AIDS in Africa by contributing a portion of the proceeds from memberships to the Global Fund, which works to help eliminate AIDS globally. Subscribers will pay for a subscription that will entitle them to exclusive tracks from artists including U2, John Legend, The Killers, Kid Rock and Coldplay. Half of the money goes directly to Africa and half goes to the artists and the music company.

All W Hotels in the United States will be giving guests access to a free, two week membership to (RED)WIRE during the month of December and will feature a (RED)WIRE package that includes a six month membership, Through December 2009, W Hotels" (RED)WIRE package will include in addition to accommodations, a limited edition USB drive featuring beautiful (PRODUCT)RED-inspired artwork from African artist Joseph Amedokpo, which connects guests to exclusive content on (RED)WIRE, a six month (RED)WIRE membership and a special bonus track from (RED)WIRE artist John Legend as well as two INSPI(RED) cocktails.

Previously released this past December in the UK and Paris, a newly redesigned version of Mulberry's Roxanne bag is now being launched here in the U.S., just in time for Valentine's Day. The result of a collaboration between the Mulberry brand and fashion stylist Katie Grand, the Mulberry Roxanne bag is part of Gap's (PRODUCT) RED (TM) line and is made of sweatshirt jersey in either red or gray. What better gift this season of love than a beautiful red bag that sends 50% of its profits towards to the Global Fund to help eliminate AIDS in Africa?

Want one this Valentine's Day? Well you'll need to head to New York, as the bag is available now but is being sold exclusively at the NYC Gap store located at 680 5th Ave at 54th St.

You are probably familiar with (RED) the charity which has raised millions of dollars for HIV/AIDs treatment through a variety of commerce-related tie-ins such as sneakers, watches, clothing and gadgets from retailers that include Armani, the Gap and Motorola. Much of the money from Project (RED) has been given to The Global Fund which saves lives by providing resources for countries struggling against the spread of disease.

The latest (RED) project is designed to tempt well-heeled art collectors. Artist Damien Hirst has put his considerable skills of promotion to good use by inviting more than 100 artists to contribute to an auction to benefit (RED), The auction will be held on Valentine's Day next year in New York. The pieces are inspired by the color red and dedicated to raising awareness of HIV/AIDS. Contributing artists include Jeff Koons, Jasper Johns, Matthew Barney, Georg Baselitz, Cecily Brown, Douglas Gordon and of course Hirst himself who has contributed seven works including a red heart-shaped butterfly painting entitled All You Need is Love.

Money raised by the auction will go directly to The Global Fund. You may not be able to buy a Hirst original but any donation to The Global Fund is worthwhile. The Global Fund has might great strides in the fight against AIDS, tuberculosis and malaria. All of your donation will go to the Global Fund and its programs with no portion being diverted for administrative costs by the United Nations Foundation.

[via AP]

A preview of some of the works was held on December 5. Pictures are below in the gallery.

Forget the pink Slvr, Motorola has just announced the red Slvr which is not only attractive, it's part of the Project Red Campaign led by Bono. A percentage of the profits from each red Moto Slvr phone goes to  The Global Fund to help eliminate AIDS in Africa. Also every time you use the phone a portion of your normal charges are also donated. It's available in the U.K. and should come to the States later this year. You can sign up for the wait list here.

[via Esato]