project i

REPORT: BMW to Focus on Premium, Upmarket Electric Vehicles

BMW Vision EfficientDynamics Concept - Click above for high-res image gallery

BMW is known for offering premium automobiles and motorcycles here in the United States, so it comes as little surprise that the German automaker would plan to produce premium electric vehicles as well. According to British motoring magazine Autocar, those electric vehicles, which are currently being developed under BMW's Project i initiative, will be available with two-, three- and four-wheeled platforms.

Marc Gerard, head of interior design at BMW, explains that the automaker has yet to decide whether these Project i vehicles will "fit below Mini, between Mini and BMW or above BMW." Another issue that needs to be sorted out is whether the electric machines will break new styling ground or if the automaker will instead choose a more conservative path so as not to alienate any potential buyers.

Gallery: BMW Vision EfficientDynamics