Filed under: Timepieces / Watches
I was relatively surprised to hear this news as it would seem groups with a lot more money might vie for their timepieces to be in the film. The Richemont Group is known to pay big money for product placements in movies such as Ironman 2 and Wall Street: Money Never Sleeps. As a small brand, it is interesting to see Edox being chosen for inclusion in the film. It does make sense though - as Edox watches are much more affordable than many other Swiss watches costing maybe a couple thousand dollars versus tens of thousands of dollars. Seen above is a newer Edox Les Beomts Ultra Slim that is said to be among the watches in the film. Look out for Edox watches in Spiderman 4 next year.
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.