product placement

Edox Watches To Be Featured In Spiderman 4 Movie

A statement from Swiss Edox watches indicates that their timepieces will be featured in the upcoming fourth installment of the Spiderman movie series. Initially set back due to delays, Spiderman 4 is slated for release in 2012, and will feature a new cast. Tobey Maguire departs as new lead Andrew Garfield will play Spiderman with Emma Stone playing opposite him as Mary Jane. According to Edox, each member of the cast will be able to choose an Edox timepiece themselves to wear in the film.

I was relatively surprised to hear this news as it would seem groups with a lot more money might vie for their timepieces to be in the film. The Richemont Group is known to pay big money for product placements in movies such as Ironman 2 and Wall Street: Money Never Sleeps. As a small brand, it is interesting to see Edox being chosen for inclusion in the film. It does make sense though - as Edox watches are much more affordable than many other Swiss watches costing maybe a couple thousand dollars versus tens of thousands of dollars. Seen above is a newer Edox Les Beomts Ultra Slim that is said to be among the watches in the film. Look out for Edox watches in Spiderman 4 next year.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: 4, edox, movie, product placement, spiderman, watch, watches

BMW Marches on Hollywood with Propaganda GEM

by Noah Joseph (RSS feed) —

Filed under: Luxury Cars & Autos

Expect to see a lot more BMWs, Rolls-Royces and Minis in Hollywood as the German automaker has signed a new deal with one of the world's leading product placement agencies. The firm, Propaganda GEM, represents such brands as Panasonic, Bang & Olufsen and Nokia, to name just a few, but is ending its 13-year tie-in with Audi – which placed its vehicles in such hit films as Iron Man and I, Robot – in favor of a new one with the BMW Group.

BMW is certainly no stranger to product placement, having launched both the Z3 and Z8 roadsters in the Piece Brosnan-era 007 films. The Bavarian automaker also launched a highly successful short-film series called The Hire in 2001 that attracted several guest directors and starred Clive Owen. But now that BMW has pulled out of Formula One, Propaganda plans on using some of the newly-available marketing funds to place BMW products – including the cars and motorcycles as well as Minis and Rolls-Royces – in more films, TV shows, music videos and video games, in addition to sponsoring events like the upcoming 2012 Olympic Games in London.

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Tags: bmw, product placement, ProductPlacement, propaganda, propaganda gem, PropagandaGem