private clubs

The Willow Club Launches in Manhattan

Willow Club, the first-of-its-kind New York City private membership club, announced its launch on August 11th.

The club allows members to experience the best of New York City – in that it offers entrée to events and lifestyle experiences typically inaccessible or cost prohibitive. Examples of club benefits include: season tickets to all major New York sports teams, including the club's luxury suites at select venues; use of the club's private yacht; the club's tickets to premier Broadway shows and performing arts; access to New York Fashion Week; use of limited-edition, luxury and high-performance cars; complimentary entry into New York City's most celebrated and internationally-noteworthy cultural attractions and museums; member golf and tennis; and insider shopping and fashion experiences with personal stylists. Members have the best New York has to offer, and all included within the price of membership.

Tags: New York City, New York Fashion Week, points-based membership clubs, Private clubs, Willow Club

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The New Luxury Deliverable: Turks And Caicos Sporting Club, Ambergris Cay

by Susan Kime (RSS feed) —

Filed under: Luxury Travel & Hotels, By Design

In some of my recent Luxist articles, The Dawn Of A New Economy and From Conspicuous to Conscious Consumption I have suggested how newer definitions of luxury help inform the decisions about how and why people buy in this unusual social-economic climate. I learned from the many presenters at the Luxury Summit, a luxury ideas symposium held last month, about the nuances of an emerging economy with new luxury consumer decision-making processes, especially regarding big ticket items. And few are bigger than second and third homes. It is no secret this market has suffered, as has the primary home market in 2009. But there are rays of light in 2010, and especially with the Turks And Caicos Sporting Club at Ambergris Cay. Amid the barrage of news about market declines and foreclosures, this club is doing well. And the reasons for success circle back to the trends explored at the Luxury Summit.

" Last year," recounts Steve Schram, CEO and Managing Partner of DPS Development who owns and runs Ambergris Cay, "was basically a static year. We didn't make money, we didn't lose money There were a few sales, but nothing like we were used to. Then, in 2010, YTD, we have done 20M worth of new home sales. It seemed as if potential buyers were actually hesitant to call us in 2009, and then, in 2010, they called. It was as if the phone lines were reconnected. Most were member referrals, which is always rewarding. There are three new homes just started and another seven to ten starting in the next six months. We will start two of these houses in the next two months. Members and their families know what they receive here, and it fits so well with a newer sense of social and environmental responsibility, along with a sense of being connected to each other and to the island."

One of the many trends gleaned from the Luxury Summit, and borne out by the success of the Turks And Caicos Sporting Club, is that the luxury consumer is not on autopilot anymore. Their purchasing interests have evolved from I want to I need to we need: essentially a journey from individual self-absorption to a kind of familial populism. The consequence of such a shift is the take away value -- which has also moved from quantitative excess to a qualitative rediscovery of feeling favorably connected -- whether it is with people or new experiences. In both instances, Ambergris Cay fits with these ideas in an eco -sensitive, communitarian way.

Tags: Ambergris Cay, DPS Development, Luxury Summit, private clubs, Turks and caicos, Turks and Caicos Sporting Club

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Evolving Definitons of Luxury: The Tryall Club, Jamaica

by Susan Kime (RSS feed) —

Filed under: Estates, Luxury Travel & Hotels, By Design

Because of the ongoing severity of the economy, the definitions and presentations of luxury appear to be evolving. What is emerging, due to the shock and awe of this recession-roller-coaster ride, is the shift in luxury awareness from mirror to window, or, from narcissism of self, involving conspicuous consumption, to window: looking from conspicuous to conscious consumption, infused with a strong measure of social awareness. Looking out the window garners new vistas, and as it does, garners divergent root systems in the meaning and awareness of the luxury experience.

A new example of this evolving definition are the new ideas put into place at the Tryall Club – a bastion of family tradition and colorful history near Montego Bay, Jamaica.

It is, and has been for the past ½ century an enclave of understated elegance, with an exceptional social history and multilayered cultural tradition. Originally a 2300 acre sugar plantation, it was transformed in the 1950s into an elite club of private oceanfront, ocean view and golf course villas. Bing Crosby ( who bought four plots of land in one morning), and friends visited there, Noel Coward, Princess Margaret, Winston Churchill all were there. It defined and still does, some of the best that money buys in terms of time, space, location and design aesthetic.