pringle

Tilda Swinton Is The New Face Of Pringle Of Scotland

Filed under: Apparel

One of the benefits of having the beautiful androgyne Tilda Swinton rep your fashion line is that you get two models for the price of one. The respected actress will be the face of both the menswear and womenswear lines for Pringle of Scotland. Swinton will appear in a campaign to be shot by photographer Ryan McGinley in Scotland. The campaign for the spring/summer 2010 line with both print images and a short film of Swinton will be unveiled during London Fashion Week in September.

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Tags: celebrity endorsement, CelebrityEndorsement, fashion, pringle, pringle of scotland, PringleOfScotland, tilda swinton, TildaSwinton

Making Aquascutum Hip

by Deidre Woollard (RSS feed) —

Filed under: Apparel

Burberry and Pringle did it and now Aquascutum becomes the latest stodgy old brand looking to reinvent themselves to appeal to modern luxury hounds. Who did they hire for this onerous task? None other than Kim Winser who resuscitated Pringle of Scotland. WWD reports that Winser is the new president and CEO of the company. The company, which has flagships in London and Tokyo, is looking to update their image as a cool brand. They have been in business since 1851 and are primarily known for waterproof raincoats. Not exactly a sexy item. Winser wants to double sales by 2009 and expand into the U.S. and continental Europe. Ambitious, but if anyone can do it, it would probably be Winser, perhaps she'll eventually bring her Gucci-poached ex-employees over to the new brand.

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Tags: aquascutum, burberry, fashion, pringle