primaluna

Longines Primaluna Watches

A new women's watch collection from Longines reasserts the brand as one of the best places to go for a pretty jewelry style women's watch with one full leg in the luxury pool without prices that will make you balk. A mouthful of a statement yes, but so is the competition in this area. While I am not always keen on Longines' men's offerings their watches for women are an easy choice for women either as purchased by them, or as gifts.

The Primaluna collection offers a range of style with a soft round case and classic jewelry style bracelet. Longines was smart to offer the design in steel with modestly priced quartz movements all the way up to high end luxury models in gold and diamonds with automatic mechanical movements in them. Each model is 30mm wide with a sapphire crystal and water resistant to 100 meters.

Even the basic models are nice. The dial designs vary intensely, but the nicest are likely those that resemble the Cartier look with Roman numerals and blued steel hands. Diamond are available for the hour markers as well as on the dials. In addition to the all steel or all rose gold models are two-tone models as shown - while the rose gold is either an applied tone or the metal itself.

Style of the watches is conservative but timeless. I can't see any dignified woman being opposed to wearing one. I appreciate that Longines put their time into creating the Primaluna collection and offering it as an entry level luxury piece or as a higher end jewelry watch.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Longines Primaluna Watches