prez

Marc Ecko Prez Watch: When Bling Goes Bad

If only there was a Luxist for bona fide street pimps - items like this would be the main attraction. I think that Marc Ecko has officially priced their Prez watch right out of their core market with a price starting at over $4,000 for this limited edition watch in either gold or silver. Inside is most likely a quartz movement, and the surfaces are studded with Swarovski crystals, but no diamonds. Really not a single diamond for $4000 bucks? Overall, each watch has 1,454 set stones making for what is bound to be a shiny, shiny looking watch.

In what can be described only as "drug dealer chic" the Prez watch certainly makes a statement about its potential owner. I am reminded by wheel spinners when I look at this watch, only with more unwanted pizazz. It is as though there is a blingy party in front of my eyes, and all the world's tasteless elite at gathering 'round. Feel free to disagree with my position on the watch, but you can't deny "gaudy" is the Prez watch's middle name. Availability is limited to select David Morris Stores at Selfidges London, Birmingham, and Manchester in the UK.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Gallery: Marc Ecko Prez watch