possession

Jessica Alba Models For Piaget Jewelry

Filed under: Jewelry, Timepieces / Watches

Piaget, a high-end Swiss watch and jewelry maker, has recently signed on actress Jessica Alba to be the new face of their Possession watch and jewelry collection. Piaget chose Alba because of her beauty, and known dedication as a working Hollywood wife and mother. Piaget is interested in capturing a more mature and family focused demographic with their new Possession marketing campaign and felt that Jessica was the perfect person to evoke that image. Look for her in various Piaget marketing campaigns coming up soon.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: jessica alba, jewelry, piasget, possession, watches

Piaget Possession Watch For 2010

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

20 years ago Piaget released the "Possession" watch collection for women. Like many of their older collection, Piaget has been reinterpreting them for the modern market. This is the most modern version of the Possession watch for women and it displays a simple form of refinement that you'll find (for example) in many Cartier watches that have been around for a long time. Piaget does this as well aptly. Despite being a mature design, it has a youthful playfulness that is enhanced by its high-luxury character. The case is offered in 18k white gold, while the bezel is set with 37 high-quality diamonds. The diamond ring actually spins around giving the wearer something to play with. Piaget has also designed the satin strap to be interchangeable. The round lugless case has a set of two oblong circles that make up the dial frame - offering an unusual, and sophisticated look. Easy to read for a women's watch of this ilk, the dauphine style hands are complimented with art deco style Roman numerals. Inside the case is a Swiss quartz movement. Very nicely done for simple style, with the design and emotion you can expect from Piaget.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: G0A35087, piaget, possession, watch

Piaget Celebrates 20 Years Of "Possession" With Sienna Miller

by Ariel Adams (RSS feed) —

Filed under: Jewelry, Timepieces / Watches

To highlight its famous watch and jewelry line, Piaget has recruited Sienna Miller to be the face of their new messaging campaign. The Possession collection has been a mainstay of Piaget for years. Offering luxury items of good taste and a timeless quality. Not just Piaget's well known evening gown gear (as I call it). Richemont Group, the parent of Piaget has been very keen on celebrity tie-ins with its brands after noticing just how much attention they get. Sometimes their choice of face to go with any particular brand... is interesting. In Piaget's opinion, Sienna Miller is "one of the most fashionable woman in the world." I don't know about that, but she is surely the type of women to get that well-to-do 30 or 40 something woman interested in Piaget. Piaget enlisted some world-class photographers and stylists for the campaign. Click on the "read more' link below to see an enlightening video talking about the making of the campaign with some nice images.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: jewelry, piaget, possession, richemont, sienna miller, watch

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