Skip to Content

porsche design

The Porsche Design Bobsled



Looking to get your kid the ultimate sled for the winter season? Look no further than Porsche Design. The German automaker's product design division won awards a couple of years ago with its aluminum sled, and has now followed up with a new plastic bobsled.

Inspired by the kind of racing bobsleds you might have seen in the Winter Olympics, the Porsche Design bobsled features slightly concave runners and optimized camber angles to make carving down a snow-covered hill and breeze. See for yourself in the gallery below or head to www.porsche.com/shop for availability.

For The Disorganized And The Hyper-Organized: A Product From Porsche Design: The Lean BriefBag Brings Order To The Workplace

Filed under: Gadgets, Men's Style

A Product From Porsche Design: The Lean BriefBag Brings Order To The Workplace

Here is another product from Porsche Design in Zell am See, Austria. Originally created for Porsche Design business consultants, who must be the most organized people on earth, this product became accessible to the rest of us just last week. The price is $570.00, and this is without the VAT tax, which in Germany, runs between 7-19% of the total price --a bargain for people whose briefcases are repositories for odd receipts, napkins, gum wrappers, and the like.

Called the Porsche Design P2150 2.2 Lean BriefBag, it was created on the lean management principle, whose goal is avoid all kinds of wasted space. In this case, the idea is to allow only what is actually needed to be placed inside the BriefBag. My long-deceased grandmother always used to say, A place for everything, and everything in its place. Had she been alive today, she might have worked for The Porsche Design studio, because if anything defines their lean principle, this old saying does.

The Million-Dollar Advent Calendar from Porsche Design



Now we've seen some outlandish ways to spend money here at Luxist, but a million-dollar calendar? You've got to be kidding, right? No, we're not, but this is no ordinary calendar. It's a special gift package released just in time for the holiday season.

The six-foot tall tower features a series of opening compartments, each of which houses a unique gift for each day. Items include a stopwatch, cufflinks, pens, sunglasses, a full kitchen and even a 525-horsepower speedboat. All the products of Porsche Design, naturally. But even if you have the seven figures to spend on such an extravagance, don't get your heart set on it too quickly, as only five examples will be offered, one on each continent, which have likely already been spoken for.

The Classicist: Made in the Shade - Porsche Design Heritage Collection

Filed under: Luxury Cars & Autos, Men's Style, The Classicist, Architecture & Design


Unlike some collections whose famous names reflect only lucrative licensing deals, products bearing the Porsche Design label have a pedigree that's strongly linked to the famed sports car marque. The Porsche Design Studio was established in 1972 by Professor Ferdinand Alexander Porsche, designer of the iconic Porsche 911 and grandson of the founder of the world-renowned German automaker. Since then Porsche Design has become synonymous with innovative luxury products boasting immaculate craftsmanship, state of the art technology and the absolute highest quality materials, all adhering to the same clear functionality of form. While the product line ranges from cell phones to superyachts these days, sunglasses, one of the first items produced and one with the strongest ties to driving, remain the most appealing.

During the '70s and '80s the coveted sunglasses were the shades of choice for the rich and famous who prized elegant, sporty style. Now Porsche Design Eyewear has come out with a new "Heritage Collection" of aviators celebrating this colorful history. Often copied by others, they remind us that the originals haven't been bettered. The new collection is not just a re-issue of the most notable sunglass designs however, but also an update for the 21st century. Iconic styles that went out of production years ago are back with major upgrades in materials with super lightweight, anti-corrosive titanium frames and lightweight shatter-proof polycarbonate lenses with a multi-layered premium anti-reflective coating. Priced from $250–$409, there are four classic styles in the collection in various color combinations, all variations on the iconic aviator shape and all now available from haute online eyewear boutique Eyegoodies.

Porsche Design P'6612 Dashboard Le Mans 1970 Limited Edition

Filed under: Timepieces / Watches



With 16 overall wins, nobody has won the 24 Hours of Le Mans more times than Porsche. The journey started in 1970 when Hans Herrmann and Richard Attwood led a 1-2-3 finish for the German team behind the wheel of the iconic Porsche 917 K. Forty years later, Porsche Design has released a special-edition chronograph to commemorate the occasion in the grandest of style.

Bearing a dial styled after the 917 K's dashboard instruments and offset by the number 23 that adorned the triumphant 917 K and which followed Herrmann throughout his career, the Porsche Design P'6612 Dashboard Le Mans 1970 Limited Edition features an automatic chronograph movement and a tachometer scale around the bezel can be used to calculate overall speed, etched into the brushed and polished titanium case and affixed with a perforated calfskin strap with red topstitching reminiscent of the 917's steering wheel. Only 917 examples will be made, each accompanied by a scale model of the 917 K and a booklet signed by Herrmann and Attwood.

Porsche Design Driver's Selection Travel Collection

Filed under: Apparel, Handbags, Luxury Cars & Autos, Men's Style

porsche travel collection

Porsche Design has released its latest collection, comprised of items specially designed for the traveler. Included in the new Travel Collection – part of the Porsche Design Driver's Selection – are fitted luggage, accessories and jackets.

The luggage – including hard shells that can be ordered to match the exterior color of your Porsche and leather pieces crafted of the same leather as Porsche interiors – is designed specifically to fit easily inside the trunk of a 911, Boxster, Cayman, Cayenne or Panamera, and incorporates special design features to make packing a breeze – like the wind through your hair behind the wheel of a new Cabrio.

Porsche Design P'6780 Diver

Filed under: Timepieces / Watches

porsche design watch

Sure they may sound similar, but the differences between a driver's watch and a diver's watch are vast. Porsche Design is certainly familiar with the former, but this is only their second attempt at the latter.

The P'6780, which follows the design studio's numeric nomenclature, is designed around one innovative feature: in order to protect the case from shocks and bumps, and prevent the crown from being turned during the course of underwater activities, the movement encased in its stainless steel cylinder mounts into a titanium bracket to which the rubber wrist straps are attached, and hinges forward for access. Neat trick, and also gives the timepiece a rugged look uncharacteristic of the company known for its smooth, uncluttered designs.

Porsche Design Studio 'Emergency Illuminator'

Filed under: Gadgets

Porsche flashlight
Real luxury isn't always about glitz and glam, but about quality construction and awesome functionality. Here we have a flashlight, ahem "Emergency Illuminator," by the sleek and trendy people at Porsche Design Studio that is aiming to meet both those criteria by being super bright (180 lumens LED) and having nifty features like a USB port for charging your cell phone/MP3 player and a backup lithium battery that kicks in if the standard C ones wear out. Plus it comes with an optional glove box bracket to keep it within easy reach on a moments notice, and of course it's a Porsche so it looks awesome. $289

Porsche Design P'9522 Black Edition

Filed under: Gadgets, Luxury Cars & Autos


Some say white is the new black. Some say grey is the new black, or navy, or whatever new color is hot this season. You can call us old fashioned, but to us black is still black, and always will be. And Porsche evidently agrees. The company's industrial design subsidiary has just re-released their cutting edge P'9522 mobile phone in – you guessed it – all black.

Called, predictably enough, the Black Edition, the phone packs all the features of the P'9522 released last year – including the solid-aluminum construction and the fingerprint-reader security system. But, taking its cues from the anti-reflectant black instruments on a Porsche racing car – to say nothing of the original Porsche Design Chronograph I, the company's first product – the phone is decked out all in low-key black.

Porsche Design Sport Spring/Summer 2010 Collection

Filed under: Apparel, Luxury Cars & Autos, Men's Style


A company like Porsche is always looking ahead. If not to avoid crashing around that fast-approaching corner, then to come up with the next advanced feat engineering, from the variable turbocharger to the dual-clutch transmission and everything in between. So while temperatures continue to drop, Porsche Design is already looking to the spring and summer with its latest sportswear collection.

The result of a longstanding collaboration with Adidas, the newest Porsche Design Sport collection features items for driving, running, swimming, sailing, tennis and more. There's a good 26 new items in the collection, which you can check out in the gallery below.

Porsche Family's Personal Watch Collection to be Auctioned

Filed under: Timepieces / Watches, Luxury Cars & Autos, Auctions


49 watches from the private collection of Prof. F. A. Porsche of the famed sports car marque and his sons will be auctioned by Bonhams on Dec. 2 in London during its Fine Watches and Timepieces sale. Included are timepieces by Eterna, Porsche Design, Rolex, Panerai, Jaeger LeCoultre, Breitling, Chronoswiss, Omega and more. Of particular note are prototypes and unique examples of Eterna and Porsche Design watches custom made for the Porsche family. The latter includes a fine 18 carat gold chronograph (above) made especially by Eterna (now owned by Porsche) and presented to Dr. Ferdinand Oliver Porsche for his 40th birthday, estimated at £4,000 - £6,000. Also included in the collection is a very rare Rolex Explorer with ivory dial (£,5000 -£7,000), a selection of Panerai watches including a Luminor Flyback (£3,000 - £5,000), and an original Jaeger LeCoultre Polaris from 1960 (£5,000 - £7,000).

[via JamesList]

Porsche Design revives the iconic Yoko Ono Sunglasses

Filed under: Apparel, Celebrity Design

yoko ono glasses

Back in her heyday, Yoko Ono was almost never seen without her shades on. And these were them: The original sunglasses from Porsche Design. She wore them on the cover of Rolling Stone magazine, she wore them at press conferences, she wore them during recording sessions and when she was on vacation. She's still wearing them, even though they haven't been made in years. But now the German automaker's product design studio is bringing them back as the P'8479, complete with visible gold-tone screws and Beta-Titanium frame. Make no mistake about it, the 80s are back.

Porsche Design: A Driving Force in Footwear

Filed under: Luxury Cars & Autos, Shoes, Men's Style



Form or function? It's a question as old as, well...footwear itself. Because typically shoes that serve a specific function have their form dedicated to them. Just think of work boots or running shoes and you'll know what we mean. Conversely shoes designed for form aren't typically very functional. Porsche Design, however, figures they've got it figured out with its latest footwear collection.

Built around a unique sole designed specifically for driving, the collection includes a variety of styles for the gentleman driver, ranging from formal oxfords to sporty sneakers. Each features a left sole with a solid grip to operate the clutch and a right sole designed for easy transition from gas to brake. The uppers are made from black, white, gray and brown calfskin, and are fabricated in Italy by Müller & Meirer Lederwarenfabrik GmbH.

Porsche Design The Essence Intense

Filed under: Luxury Cars & Autos, Cosmetics and Fragrance



If you were trying to capture the essence of a sportscar, what sort of scents would you put in the bottle? Burnt rubber? Leather? Gasoline? How about juniper berries, mandarin orange and myrtle? Because those are exactly the notes which Porsche Design has used in its new fragrance, The Essence Intense.

The follow-up to their original scent, The Essence, launched about a year and a half ago, Intense is a fresh, aromatic and woody fragrance for men. The scent was developed together with Clarins Group – which is responsible, among other things, for the Azzuro line – but since it's a Porsche Design, the bottle has received significant attention, combining smoked frosted glass and black brushed aluminum in a particularly sleek package. Although it's initially available only as a spray eau-de-toilette in 50 and 80 milliliter sprays, expect a whole range of scented products to follow.

Porsche Design's 135-Foot Catamaran Megayacht for Royal Falcon Fleet

Filed under: Yachts & Sailing, Luxury Cars & Autos



Unlike its automotive counterpart which keeps making its cars bigger and bigger, Porsche Design tends to keep things small. The product design division of the German automaker turns its talents on everything from mobile phones and watches to clothing and luggage. But this time they're thinking a bit bigger. A lot bigger, actually.

We brought you initial information about the company's impending collaboration with Singapore's Royal Falcon Fleet ship yard last year when it was still in the embryonic stage. But design work has now been completed and construction has started on the impressive 135-foot catamaran megayacht. The twin-hull design gives the RFF135 a wide beam and unrivaled stability without displacing as much water as a conventional design, while providing a massive 472 square meters of interior floorspace and 208 square meters of deck space, more than enough to accommodate 10 guests and 10 crew. Twin MTU V16 turbodiesel engines each produce an unfathomable 4600 horsepower, enough to keep the vessel at a theoretical 35-knot top speed and making it the most powerful vehicle of any kind Porsche has ever designed. Feast your eyes on the gallery of images below for all the angles.

Featured Galleries

Aperion SLIMstage30 Speaker System
Fortis Spaceleader Volkswagen Design White Watch
Gustafsson & Sjogren Stockholm watches
Sensai Summer Skin Care and Makeup Must-Haves
Four Season Provence
Casa Noble Tequila
Turks & Caicos Style
Ulysse Nardin Lady Diver Watch New Colors
Vacheron Constantin Historiques Aronde 1954 Watch