Boast, the iconic, exclusive polo shirt brand founded in 1973 by Bill St. John, the tennis pro at Greenwich, Connecticut's famed Field Club, is being relaunched this month with a modern spin. Boast polos, featuring the notorious Japanese Maple leaf logo which many assumed to be a pot leaf, were originally sold only by Saint John from the back of his station wagon at country clubs across the Northeast. He designed the shirts in homage to the rebellious tennis stars of the day like John McEnroe and Jimmy Connors, the intentional pot leaf confusion adding a subversive touch.
Now John Dowling and Alexander Tiger, major racquet sports devotees and longtime fans of Boast, have revived the brand and updated the fabric and fit of the shirts, and are making them available outside country club pro shops for the first time. Dowling and Tiger have brought in Jack Spade designer Andy Spade's creative studio Partners & Spade to help breathe new life into the brand. The super soft and durable Boast pique cotton polo, offered in a range of colors in a classic ﬁt, is now available for $68 via BoastUSA.com. There's also a beautifully hand-tailored navy blazer with eye-catching details for $1,200.
Gallery: Boast Reborn