retailers finally be ready to take full aim at the plus-size fashion
market? Just last week we saw Saks
Fifth Avenue announce that it would be adding more plus-sized designer
options to its New York flagship store. Now it seems that fashion designer Marc Jacobs is ready to create a complete plus-size line for women over size 14. The Guardian reports
that Robert Duffy, president of the Marc Jacobs label, posted on Twitter
that the company is in the early stages of planning a plus-size range. It will be a year before the line is available. Duffy has been tweeting under @MarcJacobsInt
a lot lately offering contests and opining on the fashion industry. Duffy also tweeted about his own issues in finding clothing that fits. Marc Jacobs was larger when he started out in the fashion world although in the past few years he has maintained a very slim and toned physique.
As an NY Times article recently pointed ou
t, it's not easy to make plus-sized clothing
because women who are the same size may have very different shapes. There has also been a perception that larger women aren't interested in spending
money on designer clothing. But with larger-sized model Crystal Renn serving as a muse for Jean Paul Gaultier and singer and plus-sized designer Beth Ditto sitting front row at a whole host of fashion shows, it seems that the time has never been better for fashionable plus-sized clothing. Also younger plus-sized consumers seem to have more confidence and more interest in trendy, sexy clothing as the popularity of the Torrid stores proves. Instead of being an afterthought it may be in the future that creating fashionable clothing for larger consumers is a way to build a brand.