More and more women are looking for designer fashions in larger sizes. Saks Fifth Avenue
in New York City is ready to accommodate them. Racked recently reported
that the flagship store's high-end third floor will be home to designer plus-sized apparel. The retailer will offer gowns, suits and more in sizes from 14 to 20 by top-of-the-line brands like Armani, Chanel, Donna Karan and Oscar de la Renta. Racked says that the fall and winter plus-sized pieces will be mixed in with existing stock rather than relegated to a separate section. In general most of the designer pieces would only be available in up to a size 10 but with the new initiative most of the pieces will be available up to a size 14 and as high as 20 in some cases depending on what sizes the brand makes. Saks is testing this out so only one of each size will be stocked for most pieces. But if this is successful look for other Saks stores to stock larger sizes in these designer labels.
Will women go for the larger sizes? An article on DNA Info
interviewed a couple of Saks shoppers who didn't seem too enthused. Although much of America falls into the size 12 and up category there is an ongoing perception that larger women aren't interested in expensive fashion. But plus-sized fashion is a multi-billion dollar industry and one that so far, has been vastly undeserved by luxury brands.