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piper heidsieck

Piper-Heidsieck Champagne Brand On The Block

Filed under: Wine

piper-heidsieck champagneBooze brand Rémy Cointreau has put its Piper-Heidsieck and Charles Heidsieck Champagne brands up for sale in a deal which could raise as much as 450 million euros. Possible suitors for the brands include other drinks conglomerates such as Diageo and Pernod Ricard but a private equity group could also snap up the champagne seller. Decanter reports that Piper has never been profitable in the 20 years that Rémy Cointreau has owned it. While Piper president Anne-Charlotte Amory has spent the past few years trying to build the brand, the global recession chipped away at sales and the brand cut 45 jobs earlier this year.

Le Rituel: A Louboutin To Drink From

Filed under: Wine, Shoes

le rituel
The tradition of drinking champagne from a woman's shoe began in the 1880s in France. Piper Heidsieck revives this tradition with Le Rituel a new collaboration with shoemaker Christian Louboutin. The set includes a bottle of champagne and a red-soled Louboutin glass stiletto. The website for the project says it will be available in the U.S. on October 19. You can follow Piper Heidsieck on Facebook or Twitter as they reveal more details about the project which has shoe-loving fashionistas buzzing.

[via High Snobriety]

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