pininfarina 2uettottanta

2010 Geneva Motor Show: Italy's Finest celebrate 100 Years of Alfa Romeo

Everyone likes a good party. Especially when there's something to celebrate. Like a big anniversary, for example. And this year's Geneva Motor Show had plenty.

Not only is the salon itself marking its 80th anniversary, but along with it Alfa Romeo is celebrating its landmark centenary. The storied Milanese auto marque founded way back in (you guessed it) 1910 came to Geneva to unveil the all-new Giulietta, a vital new product for the company. But that's not the end of it.

To help them celebrate, Alfa Romeo commissioned two of Italy's leading design houses to come up with their own vision for the form which the Alfa of the future should take. Follow the jump to read about the Alfa-fest in Geneva and view our photographs from the show floor.

Tags: 2010 geneva motor show, 2uettottanta, alfa, alfa romeo giulietta, bertone, bertone pandion, geneva, geneva 2010, giulietta, pandion, pininfarina, pininfarina 2uettottanta, pininfarina duettottanta