philip treacy

Milla Jovovich Stars in New Campaign for Mercedes E-Class Cabriolet [Video]

Following the sexy ad campaign launched by Mercedes-Benz for the SLS AMG starring Julia Stegner last year, the German auto marque is embarking on a new promo starring model / actress / signer Milla Jovovich and the cool new E-Class Cabriolet. Set to launch at Berlin Fashion Week this July, Mercedes enlisted top fashion photographer Miles Aldridge to shoot the campaign, which will feature a bespoke hat made of colorful feathers by British designer Philip Treacy. "I liked the idea [of the collaboration] from the beginning," says Aldridge. "To me the car is like a luxury object of desire - you know, something you want. And it's a sort of very slick and sleek machine that is highly photogenic and fits very well in the picture. It was difficult because we didn't really know what Philip's hat would be like until it arrived this morning in its gigantic box. It was sort of a mystery, and of course, it's like a piece of art itself. It's like a sculpture." "I've never really worked with a car as my co-star in a campaign," Jovovich adds, "and the challenge is going to be not being upstaged by the E-Class Cabriolet, so I'm going to have to work it!"

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Tags: ad campaign, Berlin, hat, Julia Stegner, Mercedes, Mercedes-Benz, Milla Jovovich, Philip Treacy, photographer

Philip Treacy Hat For Breast Cancer

by Tracy Chait (RSS feed) —

Filed under: Apparel, Charity

Philip Treacy's latest creation -- a bright pink abstraction of the breast cancer ribbon -- will be sold exclusively at Selfridges with all proceeds going to Breast Cancer Care. Of course Treacy is the milliner behind the boldest fashion statements from the likes of Sarah Jessica Parker and Kate Moss. He was also the genius who designed Camilla Parker Bowles's matrimonial millinery. Each one of the special "Pink Knot Hats" will be made to order. Contact Selfridges for more information and see philiptreacy.co.uk for his latest ready-to-wear collection.

[via Vogue.com UK]

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Tags: breast cancer, breast cancer care, BreastCancer, BreastCancerCare, camilla parker bowles, CamillaParkerBowles, hats, kate moss, KateMoss, milliner, philip treacy, PhilipTreacy, pink knot hat, PinkKnotHat, sarah jessica parker, SarahJessicaParker, selfridges