personalization

Jaeger-LeCoultre Launches Online Service To Personalize Reverso Watches

A few years ago this would have never been something a high-end conservative watch brand like Jaeger-LeCoultre would have dreamed of doing. Traditionally, services like watch customization and personalization were to be done in a chic boutique with an authorized dealer over a glass of champagne and cookies. Now that model has changed and brands realize that people want to shop at home online.

The iconic Jaeger-LeCoultre Reverso has a case that flips around to reveal a solid caseback - offering a perfect palette for personalization. The new Reverso customization website allows customers to pick a watch and create any number of custom engravings and art on the back of a Reverso watch. This includes a large number of pre-selected options, as well as truly customizable engravings and enamel work. Options include having initials, a special message, coat of arms, imagery, or anything else that fits on the space. You can even have precious stones set in the back of the watch case.

The website uses a Flash based application for navigation and is rather straight forward. Really a fun thing to play around with and choose your ideal personalized Jaeger-LeCoultre Reverso watch.

Ariel Adams publishes the luxury watch reviews website aBlogtoRead.com.

Tags: customization, jaeger-lecoultre, personalization, reverso, review, watch, watches

Tattoo Your Diamond

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

For years people have inscribed the band of a ring but now it is possible to personalize the diamond too. Dalumi Diamonds has a new system called Tattoo Your Diamond that allows you to engrave a personal message along the girdle (the belt around the diamond). The message is done with a laster and can never be erased.You sign your chosen message in your own handwriting for inscription on parchment paper. The diamond goes to the IGI lab and is returned with a photograph of the engraved message on the girdle. The Tattoo Your Diamond website has a virtual diamond you can put a message on as I've done in the picture here.

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Tags: diamonds, jewelry, jewels, personalization

Be A Bag Luggage

by Deidre Woollard (RSS feed) —

Filed under: Handbags

I've covered the Egami bags before now check out a similar concept from Anya Hindmarch. Hindmarch's Be A Bag concept first started in 2001 as a three-month charity project and they will make a bag emblazoned with any picture you send in. The bags are available in 12 styles from a small makeup bag to a the trolley shown here which sells for $775 and will guarantee that no one will have the same bag as you at the airport.

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Tags: anya hindmarch, AnyaHindmarch, handbags, luggage, personalization