Recently Perrelet watches had a showing at the Lussori watch store in Carmel-by-the-Sea, California. The event introduced the consumer release of the popular new Perrelet Turbine Watch Collection as well as other luxury watches from the brand. The company is putting a new focus into the American market educating consumers about the value and quality of their watches. Perrelet has further started efforts to make their own watch movements. This is one of the most important steps a luxury brand can take, and the first Perrelet watches with in-house movements are due soon.

Perrelet is making the right decision by choosing to connect closely with watch lovers, so events such as this are a good idea. Brands like Rolex, Breitling, Omega, and IWC all had to put significant efforts into connecting with the watch community before becoming the brands that they are today. Events like this will help Perrelet become better known in the US, like it is in Europe and elsewhere.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com

For all you California based watch lovers, Swiss luxury watch brand Perrelet will be having a special event at the Lussori watch store in Carmel-By-The-Sea, California, this weekend (August 29-30, 2009). There you will be able to see the brand new highly anticipated Perrelet Turbine collection watches, as well as a slew of other brand new Perrelet timepieces. The watch range in price from a few thousand to many thousands of dollars representing a large spectrum of the luxury watch market. Perrelet's founder is notated to have invented the automatic movement (way back when), though at the time of its invention, I believe it was applied to pocket watches as this pre-dated wrist watches.

You know how lovely Carmel-By-The-Sea is, and it is a nice drive there on the weekend to see the sleepy "luxed" out town and check out Perrelet and other fine timepieces at the popular watch store Lussori.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

I think Perrelet got it smack dab n the middle between formal and sport watches with this Automatic Tourbillon watch in titanium (and 18k rose gold). A few years ago it would have been absurd to mix gold and titanium, and today looking at this watch, the harmony seems almost natural.

With what could be described as a very Jaquet Droz inspired dial layout, the face of this watch has an off-center dial with a large, nicely made tourbillon serving as the small seconds. No nonsense gold colored hour markers are both aggressive and classy, while the splash of carbon fiber tells you that this is a less sensitive watch. Inside the 42mm wide case with its sandwiched titanium and smooth gold bezel and back, an automatic Perrelet caliber P161 runs with a massive 110 hours of power reserve. Really nice to have that type of power life as well as automatic winding. Lastly, it is certified as a chronometer, something less than average for a tourbillon based timepiece.

While the watch looks effortlessly marketable, it is in a limited edition of just 20 pieces. This does sort of make sense since the market for ultra-expensive complex sport watches is still niche to say the least. A rubber strap, double anti reflective coating on the sapphire crystal and 50 meters of water resistance make this an all too tempting investment to get dirty. For more information you can contact Perrelet USA at (954) 575-7980.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Time Zone has the scoop on Perrelet's 230th anniversary watch. The watch, an anniversary skeleton chronograph, has a two-tone 18K white and rose gold 43.50 mm case and a rubber strap. The watch uses the P-231 movement of 260 individual parts which beats at 28,800 vibrations per hour. The watch has front and back sapphire crystals to observe the movement. There are 77 numbered pieces available worldwide and they sell for $28,000 each. Time Zone is sponsoring an event in New York City on Novmeber 28 for those who wish to view the watch first hand.