pernod ricard

Pernod Ricard's Pastils Changes its Bottle for the First Time since 1932

Filed under: Spirits

Today Pernod Ricard has grown into one of the largest drinks conglomerates in the world. It absorbed the distilled liquor business of onetime giant Seagram, then proceeded the take over Allied Domecq (producers of Beefeater gin, Laphroaig scotch, Kahlua liqueur, Mumm champagne and many others) and Absolut parent company V&S Group. But before it took over a good half of the liquor industry, it started out as a simple producer of pastils. From its two main brands is where it got its name, and from these anise-flavored drinks is where it all started.

One of the two core brands, Ricard Pastis, has been sealed into the same bottle since 1932. But after nearly 80 years, Pernod Ricard has finally redesigned the bottle into the shape you see here. The new shape is a modernized, updated take on the original. But more than anything else, it serves as a reference point to look back on the decades past that have seen Pernod Ricard grow from a modest French distiller into a multi-billion-euro operation.

Tags: pastils, pernod ricard, ricard, ricard pastils

Ltd. Edition Champagne Mumm Sabre Gift Box

by Jared Paul Stern (RSS feed) —

Filed under: Spirits, Wine, Architecture & Design

Famed French champagne house G.H. Mumm, founded in 1827 and now owned by Pernod Ricard, has unveiled a chic new gift box in time for the holidays. The limited edition Sabre G.H. Mumm was designed by renowned Paris-based architect / designer Patrick Jouin. He very cleverly re-interpreted the iconic Mumm Cordon Rouge ribbon that adorns the bubbly's label as the handle of a modernistic sword for slicing the top off the bottle. The curled handle is covered in luxurious red hand-stitched leather while the blade is made of stainless steel with a blunt square end. The set, priced at about $850, is presented in a white lacquered wood and leather box with a pull-out drawer specially designed to hold ice and keep a bottle of Cordon Rouge at the ideal temperature for serving – after you perform the ceremony of sabre-ing off the cork.

Gallery: Sabre G.H. Mumm by Patrick Jouin

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Tags: champagne, design, France, G.H. Mumm, leather, Paris, Patrick Jouin, Pernod Ricard, sword

Aberlour Gets a Make-Over

by Noah Joseph (RSS feed) —

Filed under: Spirits

They told us when we were kids not to judge a book by its cover. But when buying a bottle of scotch, many customers don't have much else to go by than its packaging.

Aberlour, for example, has had a rather staid label and packaging. But in a bid to make their quality product stand out amidst an ever-growing selection on liquor-store and duty-free shelves, parent company Chivas Brothers has given the brand a new look.

The new design updates on the old one with a more contemporary look. As it stands Aberlour claims the mantle as the top selling single malt in France, the largest market for scotch in the world. Who knows how much of the worldwide market it can capture with its fresh duds.

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Tags: aberlour, chivas, chivas brothers, highland, pernod ricard, scotch, single malt, speyside, whisky

Chivas Brothers Launches Scotch Age Awareness Campaign

by Noah Joseph (RSS feed) —

Filed under: Spirits

Even amongst casual celebrants, most consumers know that – amongst myriad other factors – an older whisky is generally a better one. In fact, in a recent market study, Chivas Brothers found that some 94% of consumers knew that. But far fewer – only 10% – knew that the age stated on a bottle of scotch indicates the youngest whisky in the bottle, not the average age (48% of those polled) or the oldest (35%).

Based on its findings, Chivas Brothers is undertaking a new awareness campaign to highlight the significance of age statements in scotch whisky. The Chivas group – part of Pernod Ricard, one of the largest liquor companies in the world – is among the world's foremost scotch distillers, encompassing such blend brands as Chivas Regal, Ballantine's and Royal Salute as well as a range of single malts including The Glenlivet, Abelour, Longmorn, Strathisla, Scapa and Tormore.

Most (if not all) of these labels feature age statements, and a range of marketing initiatives will aim to educated consumers as to their importance.

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Tags: chivas, chivas brothers, chivas regal, guaranteed age whisky, know the age know the whisky, look for the number, pernod ricard, scotch, scotch whisky, whisky

Pernod Ricard Aims To Make Glenlivet World's No. 1 Malt

by David Kiley (RSS feed) —

Filed under: Spirits

Scotland's Glenfiddich Distillery sells the world's best selling single-malt Scotch whisky. But French drinks giant Pernod Ricard aims to change that by building up its Glenlivet brand.

The company is pumping $14.7 million into Glenlivet to expand distilling capacity and storage/aging buildings. The investment is significant considering that many experts see an over-supply of whisky in the next five years.

The French group also markets blended whiskies Chivas Regal and Ballantine's. Those brands are recipes that rely on whiskies of different ages and from dozens of different distilleries. So, expanding production of those brands is easier than growing single-malt sales. To be called single-malt, though, the whisky must come from one distillery. A distillery such as Glenlivet blends its own whisky of different ages to create its "expressions," but they must all come from one distillery to be called "single-malt."

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Tags: Ballantines whisky, Chivas Regal, Glenfiddich, Glenlivet, Pernod Ricard, Single-malt whisky, Speyside whiskies, The Glenlivet

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Mercedes-Benz Kicks Off Bridgehampton Polo Season

by Jared Paul Stern (RSS feed) —

Filed under: Events, Sports

The annual Mercedes-Benz Polo Challenge will kick off at the JetOne Jets Field at the Bridgehampton Polo Club on Saturday, July 19 this year. This season's partners include Coca-Cola, Fiji Water, T-Mobile, Pernod Ricard, Ralph Lauren, Hpnotiq and Zino Platinum Cigars, and the MVP Player Award will be presented by Westin Rinehart. The matches, which will run for six consecutive Saturdays through August 23 this year, are the social mainstay of the Hamptons season and feature some of the world's best polo players competing for one of the sport's most treasured prizes. Anyone can watch from the stands, but the invitation-only V.I.P. tent is the real scene. Celebs in attendance in years previous have included Anne Hathaway, Elizabeth Hurley, Heather Graham, Howard Stern, Jared Leto, Jay Z, Jessica Alba, Mischa Barton, Natalie Portman and Prince Albert of Monaco, to name a few. All proceeds will go to a good cause, the South Fork Breast Health Coalition.

Gallery: Mercedes-Benz Bridgehampton Polo

Tags: Bridgehampton, Bridgehampton Polo, BridgehamptonPolo, Hamptons, Heather Graham, HeatherGraham, Jessica Alba, JessicaAlba, JetOne, Mercedes, Mercedes-Benz, Natalie Portman, NataliePortman, Pernod Ricard, PernodRicard, Polo, Ralph Lauren, RalphLauren

Pernod Ricard's Pricey New Drink Offerings

by Deidre Woollard (RSS feed) —

Filed under: Wine

Forget the Cristal, the Dom Perignon or the newly minted by hip hop Armand de Brignac, there is a new ultra-pricey bottle on the horizon. The BBC reports that Pernod Ricard will launch the world's most expensive bottle of champagne. The new champagne will be part of the Perrier Jouet Belle Epoque line (which generally hovers around $100 per bottle) and will sell for 1,000 euros (around $1,275) per bottle. Pernod chairman Patrick Ricard also announced a new brandy which will sell for close to $250.

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Tags: champagne, liquor, pernod ricard, perrier jouet, PerrierJouet, wine