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$100,000 Super Bowl Pepsi Can

Filed under: Sports

Sports fans take note: at the Super Bowl this year, Pepsi will giving away a super can valued at $100,000, along with lifetime Super Bowl tickets. Pepsi sales have been in decline for the past year or so, so a contest is just what the brand feels it needs to reinvigorate its customer base. The can is one of a kind, made of sterling silver and studded with diamonds, rubies and sapphires. It bears logos for both Pepsi and the NFL and was "inspired by 40 years of Super Bowl rings."

For a chance at winning, you can pick up a code for the contest at the Pepsi site. The winning code will be announced during the Super Bowl game on February 4th.

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Tags: contest, football, limited edition, pepsi, sports, super bowl, SuperBowl