penfolds

Penfolds Becomes First Wine Brand To Join (PRODUCT)RED

Australian winery Penfolds has become the first Australian partner and first wine company to create (PRODUCT) RED items. Penfolds has launched (PENFOLDS)RED to help fund fight against HIV/AIDS in Africa. The winery will contribute a portion of proceeds on its Thomas Hyland and Koonunga Hill wines to the Global Fund to help eliminate AIDS in Africa. The official launch of the partnership will take place at the Palm Springs International Film Festival. Penfolds is the Official Wine Sponsor of the festival which runs January 6-17, 2011. The film festival provided (RED) the opportunity to showcase their recently released documentary titled The Lazarus Effect. This 30-minute film, directed by Lance Bangs and executive produced by Spike Jonze, follows the story of HIV positive people in Zambia who undergo remarkable transformations thanks to access to antiretroviral medications. The festival will screen The Lazarus Effect free of charge throughout the day on January 7th, 2011.

With every purchase consumers make of Penfolds (PRODUCT)RED designated products - Koonunga Hill tier wines and Thomas Hyland tier wines – during promotional periods throughout the year, Penfolds will contribute 15 percent of the proceeds to the Global Fund to support HIV/AIDS programs in Africa. The Koonunga Hill wines include Shiraz Cabernet, Chardonnay, Shiraz, and Cabernet Sauvignon, the suggested retail is $11.99. The Thomas Hyland wines are made up of Adelaide Shiraz, South Australia Cabernet Sauvignon, Adelaide Chardonnay and Adelaide Riesling and the suggested retail for these wines is $15.

Although the project has not been met with universal approval, since 2006 $160 million has been generated through (RED) partnerships and events impacting 5 million people with testing, counseling and education. Other (RED) partners have included Apple, Armani and American Express.

[via NY Times]

Tags: penfolds, product red, wine

2003 Penfolds RWT Shiraz Wins Best Export

by Deidre Woollard (RSS feed) —

Filed under: Wine

If you are familar with wine at all you are probably familiar with Penfolds Grange but the Australian winemaker has another wine that has garnered praise. It also costs quite a bit less than the Penfolds Grange. The 2003 Penfolds RWT Shiraz has been named Australia's best export wine of the year. According to an Australian article, it beat out 16,000 competitors to win the George Mackey Memorial Trophy for 2005-06 which is awarded by the Australian Wine and Brandy Corporation.

The RWT in the name stands for "red winemaking trials" which was a title used when the wine was first being developed. The wine is created from Barossa grapes matured in French oak. According to descriptions it's a bit lighter and fruitier than the Grange and has been described as capturing the essence of Australian red wine. It can be found at prices ranging from $65 and up but seems to be selling out fast.

Source

Tags: australia, barossa, penfolds, shiraz, wine

Penfolds Wine Auction

by Deidre Woollard (RSS feed) —

Filed under: Wine, Auctions

If you are a fan of Penfolds, Australia's very prestigious fine wine, you may want to get to clicking. Decanter reports that Australian wine auctioneer Langton's is holding a sale that is over 1,000 lots of mainly single bottles some dating back to the 1950s. The sale began on August 7 and ends on August 21. The auction includes rarities such as the 1951 Grange hermitage which was never sold commercially as well as the 2004 Bin 42 Cabernet Sauvignon and imperials of 2004 Bin 60A Coonawarra Cabernet Sauvignon Kalimna Shiraz, being offered 'en primeur' for delivery in2007.

Source

Tags: decanter, penfolds, wine, wine auction