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Mercedes-Benz Polo Challenge Kicks Off in the Hamptons

The annual Mercedes-Benz Polo Challenge kicked off in the Hamptons last weekend as the sport's greatest athletes competed for one of polo's most treasured prizes. The 2010 Mercedes-Benz Polo Challenge at Blue Star Jets Field will run for six weeks and as always is expected to attract a great crowd of celebs and VIPs. In addition to Mercedes and Blue Star Jets this season's partners and sponsors include Patron tequila, Stella Artois, Zino Platinum Cigars, Crumbs Cupcakes and Bakery, the Financial Times, Susan Foster Jewelry and Hamptons Magazine. Those with access to the coveted VIP tent this year can preview SWAGG, an upcoming mobile application allowing consumers to purchase, exchange and redeem gift cards from their phone. Ralph Lauren returned as the exclusive apparel retailer with an onsite shop at the matches, and is also staging a contest for a polo lesson with Lauren-sponsored Black Watch team member Nacho Figueras. A portion of proceeds from this year's events will go to the South Fork Breast Cancer Coalition.

Tags: Blue Star Jets, Hamptons, Mercedes-Benz, Nacho Figueras, Patron, polo, Ralph Lauren

Patron Tequila Introduces "The Art of the Drink"

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

Inspired by the number of fresh, mixable ingredients available in the warmer months, Patrón, the world's #1 ultra-premium tequila, is inaugurating a new series called The Art of the Drink dedicated to re-thinking the elements that make up the perfect summer cocktail. For the first installment in the new series, Patrón reached out to mixologists and bar chefs across the country to re-imagine the classic margarita and examine the perfect balance of salty and sweet that has made it one of America's favorite cocktails. Kyle Fountaine, the mixologist at Blackbird in Chicago, created the Rubia Bonita (below, left), re-examining the sour element of the margarita with unripe strawberries, and adding cilantro, lime juice and orange bitters to showcase the balanced flavor of Patrón Silver tequila (above, middle).

Tags: Chicago, cocktail, cocktails, margarita, mixology, New York, Patron, Patron tequila, summer cocktails, tequila

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Ten Terrific Tequilas To Ring In Cinco de Mayo

by David Kiley (RSS feed) —

Filed under: Spirits

Drinking tequila if you get drawn out to the bars on Cinco de Mayo is a must. Consider the obligation akin to ordering Guinness on St. Patrick's Day.

But instead of just imbibing some mysterious "ita" drink conjured by the bartender (though some of these can be very nice), consider trying a new brand straight and chilled in order to really note the flavors.
Not a lot of Tequila gets consumed straight in the U.S. For many, they don't want to see it unless its in a traditional margarita, or otherwise tarted up with lots of fruit.

Here is my guilty pleasure when I'm not drinking it chilled and straight. Take a shot of tequila, and a 100% fruit frozen popsicle. Cut the the popsicle off the stick into a blender, add the Tequila, blend, and serve. Garnish with lime and or salt on the rim of the glass as with a standard margarita, or get jiggy with the salt. Blend the salt with orange zest, or fresh ginger, or fresh rhubarb, mint, or even basil. Be your own mixologist.

You can also use frozen fruit in a bag, but the popsicle approach makes for a perfect serving size, and friends get a kick out of it.

Gallery: Ten Terrific Tequilas for Cinco de Mayo

Tags: Casa Noble, cinco de mayo, Don Julio, Jose Cuervo, Patron, Tequila, Tequila Anejo, Tequila Blanco, Tequila Reposado

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Tequila Patron becomes Title Sponsor of American Le Mans Series

by Noah Joseph (RSS feed) —

Filed under: Spirits, Luxury Cars & Autos

Premium brands have been moving to secure the naming rights in racing series around the world. Rolex sponsors the Daytona sportscar championship. IZOD recently took center stage in the IndyCar Series. But while liquor brands have been sponsoring individual cars and teams for decades – think Martini, Crown Royal or even the various breweries active in NASCAR – premium tequila distiller Patron has taken it a step further.

The tequila brand has been sponsoring cars in the American Le Mans Series (the U.S. affiliate of the famous French endurance race) for years, including the championship-winning Acura prototypes of Highcroft Racing. Now the company has secured the naming rights for the entire series, which will henceforth be known as the American Le Mans Series Presented by Tequila Patron. The company's president will even be driving a Ferrari F430 GT2 in this year's championship, bearing the ironically lime-green color scheme of the Patron brand.

The involvement of liquor companies in car racing has drawn considerable controversy, as advocates point out that drinking and driving don't mix. Some spirit purveyors, however, have used their sponsorship as part of drunk-driving awareness programs.

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Tags: american le mans series, AmericanLeMansSeries, auto racing, AutoRacing, car racing, CarRacing, le mans, le mans series, LeMans, LeMansSeries, motorsport, motorsports, patron, racing, tequila, tequila patron, TequilaPatron

Gran Patron Burdeos Tequila

by Deidre Woollard (RSS feed) —

Filed under: Spirits

If you thought Cabo Uno sounded expensive, get ready for the next phase of ultimate tequila consumption. Patron has launched Gran Patron Burdeos, a tequila aged in French and American oak and then aged in barrels sourced from Chateaux Margaux. The pricey concoction comes in a crystal bottle with a crystal stopper and comes in a black walnut box. The tequila has a suggested retail price of $500. But the only place I have seen it online is at The Cellar for $750.

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Tags: alcohol, liquor, patron, spirits, tequila