partnership

Riedel Endorses Miele as Dishwasher of Choice

by Michael B. Dougherty (RSS feed) —

Riedel stemware are beautiful "tools" (in the words of CEO Maximilian Riedel) to help you get the most out of your wine varietal or spirit of choice. But they also come with a seven step "Cleaning Guide," which is about four to five more steps than I want to perform when doing dishes. The solution came from high-end German appliance maker, Miele, who overcame Riedel's skepticism to become the first automatic dishwasher approved by the 250-year-old Austrian glassmakers for cleaning their products.

Riedel, along with Miele USA CEO Nick Ord, convened at Miele's Manhattan gallery to announce the partnership, which they said went beyond brand synergy and represented an old-fashioned European alliance, sealed with a handshake. Ord said the goal of achieving Riedel's imprimatur was a personal, as well as, professional challenge for him, as he owns Riedel glassware and naturally uses a Miele machine at home. Extensive and rigorous testing ensued with an emphasis on Miele's patented water hardness-adjusting GlassCare function and the basket design of the G 5000 series (Riedel is especially sensitive about his glasses being placed too close together).

Satisfied that their Museum of Modern Art-worthy wine glasses were in good hands, Riedel gave its blessing. When used properly, Miele owners can expect their Riedel glasses to last 1,500 washing cycles, or about 20 years on average, according to Ord. That sure beats 20 years of the seven step method.

Tags: dishwasher, gadgets, glasses, glassware, miele, new york, partnership, riedel, wine