Ford's Premiere Automotive Group Up For Grabs
Filed under: Luxury Cars & Autos
Ford Motor Company has begun shopping around its Premiere Automotive Group, consisting of Land Rover, Jaguar, Volvo and formerly Aston Martin. The news comes as no surprise as rumors floated about indicating Ford's interest in selling pretty much anything in its stable at the right price, though this time around, the rumors are accompanied by news that Ford has retained Goldman Sachs and Morgan Stanley to find a buyer.
Ford reportedly broke off talks with Fiat recently regarding the group, though now it appears that potential suitors include Renault, David Richards (new Aston owner), and David James, who acquired the rights to manufacture a car based on smart roadster components and designs.Rumors also abound regarding BMW's interest in Volvo as it seeks to add a fourth brand to its lineup, supplementing BMW, MINI and Rolls Royce.
[Source: AutoIndustry.co.uk]
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