Filed under: Apparel
Just this past weekend a boutique opened in an upscale fashion neighborhood in London with an unlikely name: Oxfam. Most commonly recognized for slightly battered or worn vintage and retro secondhand clothing pieces, Oxfam is revamping their image and looking to become a more fashion-conscious name. They've hired Jane Shepherdson (formly of Topshop) and recruited students from the London College of Fashion along with several British designers to overhaul donated clothes into trendier more upscale items. This new boutique is just one of three planned total, with the other two scheduled to open later this summer.