nowness

Bret Easton Ellis Writing Influenced By Piaget Watches

Filed under: Timepieces / Watches, Celebrity Design

The story isn't about Piaget, though it mentions a watch. The story is influenced by the world and watches of Piaget. Done by one of my favorite authors of all time, Bret Easton Ellis lends his unique talent for dialog and mood to the mystique of the luxury Swiss watch brand. Ellis, acclaimed author of titles as controversial as they are fun (and complex), has just released his latest book, "Imperial Bedrooms." I haven't checked it out yet, but it is a sequel to his seminal piece "Less than Zero." For me, Ellis is best known for the masterpiece satire (in my opinion) piece, American Psycho.

Over at Nowness.com. Ellis offers this exclusive story in conjunction with the images of Douglass Friedman, an esteemed photographer who was invited to the Piaget manufacture in Switzerland. The story and the images go together, in a poetic dance of media that lends life to the Piaget name as the two talents see it. Go read the story. It will get you in the mood for his newest work, and make you want to strap on a fine watch and go love some ladies Easton Ellis style...

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: bret easton ellis, imperial bedrooms, nowness, piaget, watch

eLuxury Rebrands As Nowness

by Deidre Woollard (RSS feed) —

Last June, when I mentioned the closing of eLuxury, the online retailer owned by LVMH, I mentioned that it would become an editorial site. What I didn't know is that it would lose its name too. The site has been transformed into a magazine called Nowness. Nowness doesn't just focus on fashion, it also covers art, design, music, travel, food and other aspects of culture. The site's mission statement is to showcase daily content from the best creative minds. The site will officially launch soon but as a run up to the launch, Nowness is offering one story each day featuring not just words but also videos, music and photo galleries.

The site will be interactive. Stories already carry love and don't love buttons which allow you to register your opinion on a story. The site will eventually be able to learn your tastes as you engage with the site, providing content that matches your interests. So far there doesn't seem to be any advertising on the site. The Nowness FAQ stresses that while it is part of LVMH the content will be editorially independent.

Tags: eluxury, lvmh, nowness