
People pay money for water every day, even though it's free in the majority of places on Earth. So if we're already paying for it, why not pay a lot for it, right? Well that's apparently the philosophy of the Japanese, who for a while now have been making big business of buying very expensive desalinated seawater concentrate from off the coasts of Hawaii. Called
Kona Nigari, it sells for $33.50 per two-ounce bottle of concentrate and is meant to be diluted in a bottle of regular water (add $1.99 to the bill). It's credited with aiding weight loss, stress reduction, skin tone, and digestion. And apparently this Hawaiian seawater is special -- people pay more for the Kona Nigari than for similar concentrates from waters closer to Japan.
Via
Lussorian