The days of the over-the-top and "in your face" styles of being rich (think Donald Trump) are numbered it seems, as the trends of wealth and luxury are leaning ever more toward quiet, discreet, and as invisible as possible
. A team from Newsweek
has done some research and exploration of this latest move toward ultra-exclusive living, with their findings published in the July 2-9 edition of Newsweek
(available on newsstands now). Getting a glimpse at some of what goes on is truly a treat, as everything from building and real estate architecture to the names and addresses of exclusive bars and clubs are going so understated as to be nearly invisible. And worn and used by the superrich? Obscure brand names, often without labels and logos, that are only known by those who can afford to know and appreciate their quality.
As fun as it is to witness some of the ridiculous extravagance some celebrities are so open about, I think this trend is definitely a good one as far as taste and class go.