new scent

Hummer Perfume from Elizabeth Arden

Recently, Elizabeth Arden bought the rights to the Hummer scent. And we're not talking about the scent of gasoline and motor oil, but instead to the name and a scent that is inspired by the very idea of the luxury brand. Elizabeth Arden intends to release an eau de toilette and a deodorant, both with the Hummer name, across Europe and in China later this year. The perfume will have the "unmistakably seductive scents of tonka bean and patchouli," while the deodorant will feature "exotic spices such as cardamom and amber for a truly masculine adrenaline rush that can only be called Hummer." After a disappointing year of sales in the US, the company does not seem like it intends to release the new fragrances there.