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What's in a Name?

Yeslam Bin Laden, half brother to Osama, dreams of turning his brand into one that carries that same type of international clout as Channel, Dior and Prada one day, though his name is not the least of the obstacles he will have to overcome. Based in Geneva, Switzerland and, according to the Times, cleared of any involvement in 9/11 by the Swiss government, he currently sells a line of relatively upscale goods, including handbags, belts and perfumes in Geneva and parts of the Middle East. Watches are a new addition to his line for spring, but it appears that perfumes are his only online offerings.

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